Custom Trade Show Displays

Your Image Matters to Us

That’s why it’s important that we get it exactly right when we’re designing your custom trade show displays.

Easy Questions to Ask… When Considering Custom Trade Show Displays

Dozens Upon Dozens of Display Choices Let’s face it, dozens upon dozens of display choices are out there. Your brand and vision will be best expressed through any number of display stands, whether it’s bespoke display stands, truss displays, pipe and drape, or pop-up displays. The good news is we’ve worked with them all. As we develop your exhibit plan, we’ll act as your consultant, cutting through the noise that can be an overwhelming number of display choices.

Brand-Powered Custom Trade Show Displays

Modular. Portable. Island. Assembly. Blanket Wrap. It all begins to sound like a weekend camping trip, but with much more technology. You have a mission, a purpose, a reason why you are participating in this event. Carrying your brand’s message. Representing your brand well is what we keep in mind. We do this by listening to your ideas and concepts, then choosing the exact right customizable displays together. You may even decide to go with a hybrid. A hybrid design is an option allowing for the intermingling of elements that already exist, so you can hit the ground running, maximizing both time and productivity.

A hybrid design is an option allowing for the intermingling of elements that already exist, so you can hit the ground running, maximizing both time and productivity.

Our Construction Background Builds Your Brand

Because we’re contractors, as well as exhibit designers, we know how to build your branded design from the trade show floor up. Owner/operator Chuck Franck’s beginnings are solidly rooted in the construction industry. This means our technicians know how to build custom trade show displays that go the distance of your event as well as going the distance toward dazzling your visitors. Our quality craftsmanship ensures your display stands and convention displays will look as good from the showroom floor, as they do from behind the scenes.

Custom Trade Show Displays

Trade Show Terms Inform the Process

Perhaps this is your first trade show, or maybe you’re a trade show veteran. Whichever the case may be, it never hurts to have a handy quick reference guide to trade show display terms. Though trade show terms probably number in the thousands, as do trade shows themselves, this is a short, concise list that is a good terminology refresher for all of us. Courtesy of



Glossary of Trade Show Display Terms

Audience Interest Factor: Rule of thumb for estimating the number of people likely to visit your trade show booth. That number leads to guidelines for how large of a booth to get and how many people you will need to adequately staff it.

A/V: Audiovisual equipment, including computer monitors, televisions, flat-panel displays, DVD player, music player, etc.

Advance Rates: Discounts for paying exhibit service contractor in advance of the event.

Advance Receiving: Location where displays and other freight are sent for temporary storage prior to start of the trade show. Freight is then shipped to the trade show site a short time before the show starts.

Aisle Signs: Identify aisles by number or letter. Serve as “address” for individual booth locations. Aisle signs are typically suspended from the ceiling.

Backwall Exhibit: An exhibit back-to-back with another exhibit or against a building wall.

Banner: Suspended panel, usually made of fabric or panel, that serves as a sign or decoration.

Build and Burn: Booth designed and built for one use only and then disposed of.

Cartage: Fee for moving display components over a short distance within the exhibit.

Corner Booth: Exhibit space with exposure on at least two aisles.

Cross-Aisle: An aisle at right angle to a main aisle.

Display Builder: Two-story trade show display.

Drayage: Movement of exhibit materials from shipping/receiving dock to exhibit setup location and back to dock for return shipment.

Exhibitor Appointed Contractor: Hired by an exhibitor to perform trade show services in lieu of exhibit contractors hired by trade show management.

Floor Marking: Indicates space allotted to set up an individual trade show display.

I&D: “Installation and Dismantle” of a trade show display; also called “set up and take down.”

K.D.: Knock Down. A trade show display with multiple components that must be assembled on-site.

Light Box: Enclosure housing lighting underneath a translucent facing material used to light up signage or graphics applied to the facing.

Press Kit: A collection of press releases, product announcements and other marketing materials for distribution to members of the media at the trade show.

Rail: Low wall (often three feet high) that divides exhibits.

Return Panels: Side panels joined perpendicular to a back wall.

Riser: Platform.

Scrim: Fabric that is opaque when lighted from the front, but transparent when lighted from the rear. Often used in displays.

Security Cage: Used to lock up stored materials.

Service Kit: Packet of show-related information and order forms provided to trade show exhibitors.

Show Break: Time when show ends and display dismantling begins.

Skirting: Decorative covering around bottom of tables or risers.

SWAG: Stuff we all giveaway. Promotional items given away by exhibitors.

Teardown: Dismantling a trade show display.

Valance: Overhead banner that serves as a light baffle.


We look forward to creating your ignore-proof custom trade show displays

Let’s get your event on our calendar